2015 has been a year of learning for me. New stitches. New patterns. New computer skills. It has been… overwhelming. But I am extremely thankful for every single thing.
These past few months have been difficult in terms of balancing a never ending order list for the Christmas season, a full school semester, as well as my “real” job; not to mention spending time with family and friends, eating… sleeping… I have had to make the choice of my business over extra social time or even staying up an hour or two later every night since about September. It was tiring, but I don’t regret my choices. In fact, they have motivated me to really change the way I have been operating my business and how I balance my time.
During the year of 2016 I am going to be implementing a few changes. First of all, my business name is Timeless Treasures, but it won’t be for much longer! I chose my current business name the night before my first craft fair about 3 years ago and just stuck with it because I wasn’t sure how much longer I would be carrying on. Now that I have made the choice to keep working on this dream of mine, it’s about time I re-branded!
I will also be moving most of my sales over to Etsy and Made Urban (a Canadian version of Etsy). Currently I do most customer communication through my Facebook page and a little through email. I will be listing more “ready to ship” products per month as well as a few custom listings. Sales will still be accepted through Facebook and email communication, maybe even Instagram! But I would love to grow my Etsy profile and ranking.
As for my products, I will be creating my very first product line for the entire year! In the past, I just took custom orders and made whatever my customers wanted. I love taking on custom orders, but sometimes they are difficult if the patterns were inaccessible or not allowed to be made to sell. In the past few months I have probably made about 20 different styles of scarves, maybe one or two of each. As much as I love trying new patterns and figuring out how to make crazy custom orders, it was costly for me to do and took a lot more time. For this reason I will be maintaining a product line with a variety of different items and styles, and they will remain consistent for the entire year. When 2017 comes around I will have new designs ready to make and display!
Diving a little further into my new product line, I have decided that my products will primarily be for women and not so much for children. The styles will be perfectly suited to any woman over the age of 13. I am designing my products based on things that I would love wearing and what I think would look beautiful on any woman. Everything will be fashionable, but also super warm and practical. I am from the West coast of Canada and it gets pretty chilly over here for a good part of the year, so chunky and squishy knits and the best! The rainy weather and city life has been the main inspiration to my designs. It has helped me create things that can be worn with any outfit that will also keep you warm. Pops of colour and gorgeous neutrals will be featured in every design. I can’t wait to show everyone!
Another goal (or two) of mine for this year is to get my products into a few new local stores as well as attend larger trade shows. Currently you can find Timeless Treasures products in Embellish Emporium on the Sunshine Coast, Steamers Coffee in Abbotsford, and Nerd Haven Games in down town Abbotsford. I have another set up for the New Year, but I won’t give that away yet until it’s official! In the past I have done multiple smaller markets. It was great to meet all of the different people and connect with the different businesses that attended each market, but it was difficult to work around my school schedule. The summer months will be prep time and in the Fall and Winter I will attend maybe 2 or 3 larger markets instead of 6 or 7 smaller ones.
Aside from my products, I am going to be really focusing on my blog. This will be a great way for me to share my progress, new products, pictures, and even patterns (yes some will be free)! I am starting with an extremely small goal of one new post per month just in case, but I am hoping for more as I get in the swing of things.
2016 is going to be a great year and I can’t wait to get started!